Content manager

- Create content for corporate website, blog, marketing materials, CEO’s socials and PR.
- Organize and manage PR activities in leading industry publications.
- Contact key clients to create case studies based on their success.
- Manage corporate social media: LinkedIn, Instagram, Facebook, Twitter.

- Created marketing collateral: 9 case studies, 5 company presentations, 3 brochures, and an eBook.
- Composed 10 articles related to artificial intelligence and data science for the GFAIVE blog.
- Performed market research and competitor analysis to determine potential points of differentiation.
- Acted as a brand ambassador on PLUS-Forum Online & Offline Retail 2019.
- Worked in direct collaboration with CEO and Business Development Executive on brand repositioning and product development.
- Redesigned and created content for the company website on Wix development platform.
- Collaborated with Business Analysts and Sales managers on content creation, market research and client documentation.
- Maintained social media presence on Facebook, LinkedIn, and Twitter.

- Supported the EHL blog by composing 7 informative articles relating to the hospitality industry and its trends.
- Performed research, benchmarking and SEO optimization of EHL’s YouTube channel.
- Updated internal databases of 350 blog posts and of 500 school counselors.
- Launched a competition to generate engagement on Instagram and created geo filters for Snapchat.
- Acted as one of two student collaborators on a blog partnership with SWISS International Airlines.